How to Take Your e-Commerce Business to the Next Level: A BairesDev Whitepaper

E-commerce and digital retail have been part of our consciousness for decades, but it wasn’t until the pandemic that it became the phenomenon it is today. At BairesDev, we’ve seen the surge in the concept and industry firsthand. Between 2021 and 2022, our project count in the e-commerce space grew by 150%.

Given our experience with bringing e-commerce businesses—and any organizations that engage in digital commerce—to new heights, we are uniquely positioned to share our knowledge, insights, and practices on the industry and what makes organizations in the space successful.

In our whitepaper How to Take your E-commerce Business to the Next Level, we share our perspective on and guidance for succeeding in e-Commerce, grounded in our experience with clients in the industry and internal and external research and data.

Table of Contents

• Key Takeaways
  • Digital Retail and e-Commerce Software Trends
    • E-Commerce Growth
    • The Current Landscape
• 10 Trends in e-Commerce
  • User Experience
    • 1. Perfecting Personalization
    • 2. Mobile Acceleration
    • 3. Friction-Free Retail
    • 4. Experiential Retail Driven by AR and VR
  • Scaling
    • 5. Data-Driven Decisions
    • 6. Platform Integration
    • 7. Scaling e-Commerce Models
  • New Generation Demands
    • 8. Omnichannel and Hybrid Shopping
    • 9. Gen Z and Millennials as Digital Conscious Customers
    • 10. Payment Flexibility
• Most Demanded Software Requirements
  • Project Types Tech
  • Roles in e-Commerce
• Conclusion
  • The Future of e-Commerce and Digital Retail
  • Common Mistakes/ Pain Points
  • Our Vision

Key takeaways

• The pandemic accelerated the rise of e-Commerce and digital retail, which were already becoming popular options as alternatives to traditional brick-and-mortar stores. At BairesDev, we have seen firsthand how retail businesses are looking to embrace digital-first strategies. Between 2021 and 2022, our e-Commerce project count in the industry grew by 150%

• Data-driven businesses are better equipped to understand their industry and customers. By leveraging data and analytics, businesses can tap into important trends in retail, such as personalization and a frictionless e-Commerce experience.

• Tapping into specializations and software development expertise, including external resources, will allow companies to scale their operations, save time, and meet consumer demand, as well as optimize the user experience.

• Digital solutions are not replacing physical stores entirely. Instead, consumers want hybrid options, such as curbside pickup.

• Post-pandemic e-Commerce has become borderless, from multichannel options to multiple payment methods. This requires businesses to stay agile, compliant, and aware of changes in the industry.

The retail industry is constantly evolving, but it’s clear that e-commerce is hardly a passing phase. Learn more about the landscape, trends, challenges, and opportunities in e-commerce in BairesDev’s latest whitepaper, How to Take your E-commerce Business to the Next Level.